Tag: SEO

We are looking for full-time WEBSITE DEVELOPERS with the ability to hand code HTML and modify existing sites by applying current search engine optimisation techniques. The ideal candidates should be proficient with WordPress themes, have a strong interest in SEO and motivated to complement technical know-how with digital marketing knowledge. You will be working closelyRead more

Early this year, the BBC broke the news that Google announced that they’d be improving on Customer Experience by allowing users to ‘Mute’ Google Reminder Ads and customise what they see all over the web in both desktop and mobile experience. Through new features in Google Ads Settings, reminder ads, or those ads related to yourRead more

A hashtag is “a word or phrase preceded by the symbol # that classifies or categorizes the accompanying text”. – Merriam-Webster Dictionary  Hashtags have become an integral part of social media especially when one wants to be found. The use of the pound sign or the number sign became a symbol for social media posts, especially forRead more

Your website does not only affect your company’s overall online presence but also reflects how you value quality and professionalism. A mixture of elements is involved in the process of creating a website that should not only look great, but also bring favourable results. Similarly, different techniques and tools need to be utilised to achieveRead more

Checking SEO performance is necessary for a successful digital marketing campaign. SERP or Search Engine Result Page reflects a list from which a search engine ranks their results to whatever the user is looking for. As a rule, search engines filter through online posts and give favour to sites which conform to their SEO algorithm.Read more

Semantic SEO provides better results based on necessary content. How to do SEO in 2017? There is no single, simple answer. Like most technologies, SEO is a complex and ever-changing concept. However, one idea that stands out from our research is the greater emphasis on semantic SEO. Semantic SEO is not a new concept, itRead more

Find a need and fill it ‘Find a need and fill it’ is probably the oldest axiom in business.  Before, if you discover a consumer need and you can satisfy it, you’re on your way to business success. While finding and filling a need is still applicable, today’s business landscape requires more than that. ThereRead more

Digital Marketing has become an important part of a company’s overall marketing strategy. The internet offers a huge opportunity for turning potential market into sales. Digital marketing is a broad concept, involving everything from website, blog, social media, forums, SEO and many more. Perhaps one of the easiest and most popular option used by manyRead more

Social media marketing is certainly one of the most popular promotion strategies for today’s businesses. In a survey conducted by Forbes, 78% of the respondents said that companies’ social media posts influence their buying decisions. 71%, on the other hand, are more likely to purchase an item based on social media referrals. Due to SocialRead more