Hashtags are phrases/words that start with the pound symbol or number sign (#).
Used in Social Media to group related posts, a hashtag is also a way to easily locate posts within the same topic. It is one of the most widely used functions in social networking, especially on Twitter and Instagram, as it provides an easier way to categorise certain posts that target the same type of audience. Companies, nowadays, use it to gain more followers, generate trending topics and reach out and relate to their target market. Some of the most popular hashtags are #ThrowbackThursday or #TBT, #FlashbackFriday, #PhotoOfTheDay, #Fashion #Instagood and #Love.
The article/s below provides more information about hashtags – rules, how it helps in Social Media Marketing and how to effectively apply it on your account. Need more help on Digital Marketing and using Social Media for your business? Talk to us: +61 8 6500 9777.