Tag: Digital Marketing

Checking SEO performance is necessary for a successful digital marketing campaign. SERP or Search Engine Result Page reflects a list from which a search engine ranks their results to whatever the user is looking for. As a rule, search engines filter through online posts and give favour to sites which conform to their SEO algorithm.Read more

Semantic SEO provides better results based on necessary content. How to do SEO in 2017? There is no single, simple answer. Like most technologies, SEO is a complex and ever-changing concept. However, one idea that stands out from our research is the greater emphasis on semantic SEO. Semantic SEO is not a new concept, itRead more

Find a need and fill it ‘Find a need and fill it’ is probably the oldest axiom in business.  Before, if you discover a consumer need and you can satisfy it, you’re on your way to business success. While finding and filling a need is still applicable, today’s business landscape requires more than that. ThereRead more

Digital Marketing has become an important part of a company’s overall marketing strategy. The internet offers a huge opportunity for turning potential market into sales. Digital marketing is a broad concept, involving everything from website, blog, social media, forums, SEO and many more. Perhaps one of the easiest and most popular option used by manyRead more

Proper debt collection starts with good bookkeeping and proper accounting. Debt collection is an issue that most businesses, regardless of their level of success, have to deal with. One thing that separates a successful business from the rest is how they prevent debt from hurting their cash flow. Top-tier companies tie up with expert accountingRead more

Marketing Automation allows for a more efficient business practice. Automation has made life so much easier and fun, even in marketing. It consolidates all marketing and sales repetitive tasks with automated solutions, which reduces costs and human errors. These days, software and technologies are used to enhance promotional strategies across the globe. These things are individuallyRead more

One of the biggest buzzwords for maximising business efficiency today is Cloud computing. Everything seems to be happening in “The Cloud”. Cloud-based software. Migrating to the cloud. Stored in the cloud. Accessed from the cloud. But what is it, and how important is it to your business? The term is just a metaphor for theRead more

Cloud Accounting software uses Xero and MYOB as tools in its practice. Most companies today have realised the benefits of cloud computing. The list will include convenience, improved collaboration, enhanced security, and lower IT costs. Thus, it is not surprising that a lot of small and medium-sized businesses has shifted to cloud and outsource accounting.Read more

Outsourcing is sometimes better for SMEs in order to maximize profit and work efficiency. In the book entitled E-Myth, Michael Gerber highlighted one of the challenges that small business owners encounter: balancing growth while trying to do everything alone. Many entrepreneurs have great skills and talents, but as the business grows, they soon realise that theyRead more

Today, BPOs are continuously growing in number around the world. So, businessmen’s success on this trade basically depends on the location of their businesses. One of the most popular outsourcing destinations for years is Philippines. To sum up the reasons why, below are a few factors that substantiate this claim: 1. Cultural Compatibility The PhilippinesRead more

On a study conducted Jan 2017, WeAreSocial recorded more than 4.917 billion unique mobile users. This can be attributed to the very many smartphones and mobile gadgets that are now available at a very low price. Because of this constant increase of mobile users all over the world and the same amount of people getting access to socialRead more

Follow correct SEO requirements to increase web presence. Consumers’ growing reliance on the internet has revolutionised the way companies do business. Today, most people do online research for a product or service. They compare options and customer reviews before making major purchases. And as online shopping is gaining more web presence because of its convenience,Read more