What is SEO?
SEO AUDIT
KEYWORD RESEARCH & ANALYSIS
ON-PAGE OPTIMISATION
OFF-PAGE OPTIMISATION
LOAD SPEED OPTIMISATION
CONTENT DEVELOPMENT
PENALTY ASSESSMENT & RECOVERY
REPORTING
What is Search Engine Optimisation?
Have you ever worked hard on a site only to see that you cannot find yourself in Google, Bing, Yahoo, or in any other search engine? Well, this is what SEO tries to help you with. By following correct SEO guidelines, a website can rank at the top pages of an SERP (Search Engine Ranking Page). This then will make it easier for web users to find your business and generate more traffic to your website. Having a high-ranking web page is vital to a company’s success. With consumers’ growing reliance on the internet and social media, establishing an online presence to reach potential clients has become a priority for both SMEs and large corporations.
“Search engine optimisation (SEO) is the digital marketing practice concerned with optimising html code, content and site structure for good performance and high visibility in search engine result pages (SERPs).” – Click Consult
Search Engine Algorithm
Code your site according to an algorithm that matches most search engines.
Have you ever found yourself on the 10th page of a search engine but still have not yet seen what you are looking for? Did you then try another search engine? And surprise! What you were looking for turned up on the 2nd page! Well, this is what good SEO tries to fix.
Not all search engines follow the same algorithm when trying to source the web for information. Each search engine has their own algorithm that dissects through pages and filters through posts to come up with the best results, which they rank, on their search page.
Following proper search engine optimisation means designing your site to adhere to a search engine’s algorithm. This will allow your site to be more visible to the program and thus rank higher in SERP. Since different search engines follow different algorithms, it is important to understand the algorithms they use and optimise your site in a way that you can rank higher in most search engines. This way, there’s greater chance of web visibility and therefore strengthen your online presence.
As a digital marketing technique, SEO mainly serves these functions:
On-page and Off-page SEO
Search engine optimisation is divided into two factors, the on-page and off-page SEO.
Having an optimised site means satisfying all SEO specifications. And this includes the requirements for on-page and off-page SEO. On-page SEO is responsible for managing the search content within your website. Make sure to link your related posts together so that search engines will recognise the substance of your site. This factor also includes providing unique and updated texts paired with appropriate keywords and a fitting title. Off-page SEO, on the other hand, is responsible for optimising external or outbound links that your site refers to. But make sure that your external links connect to other credible posts so that search engines will consider your page as a good source. Structure your posts in a way that it will not take too much time to load the whole page and check that all links you connect to can follow up and not result in an error.
SEO Copywriting
A big part of the SEO practice is having the correct content on a page.
When a search engine filters through web posts in search of an answer to what is being asked, it considers sites that are updated and discards those that contain error. This error may come in the form of plagiarised content, unbalanced visual data, inappropriate posts, and more. Therefore, if you want your post to be among those that search engines include in their results page, better optimise your page according to SEO specifications. After coding your site to match the algorithm of a search engine, SEO copywriting is the next vital thing to do.
Proper SEO copywriting includes creating unique, up to date and relevant content, which can connect to other posts over the net. Prepare the keywords that you want your page to rank for and make sure to integrate it to your post properly. Consider the kind of image or infographic you want to place alongside the text. Images should be relevant to the text so that search engines will acknowledge your site as a credible source. Structure all your data and make sure that everything fit the SEO rules for readability and keyword search.
However, SEO Copywriting does not end there. SEO is an on-going activity that includes updating everything on your site to match the development and changes search engines do with their algorithm. As search engine algorithms evolve, so should your website. This is the only way to rank high in SERPs and therefore maintain your online presence.
How We Work
At Bureauserv, we follow correct SEO practices for all our digital marketing campaigns.
We exercise this optimisation practice not only to our website but those of our clients as well. We are aware that to remain relevant, we have to keep up with changes in search engine algorithms, and constantly update our website and that of our clients. We build websites from scratch or revamp old ones to be search engine competent and be an effective tool for digital marketing. We customise your page based on your brand and your target market. Bureauserv makes sure that when you use our services, you will get not only a beautiful but also an SEO-friendly website. Aside from this, we also manage social media pages and handle its performance. And we do this by posting organic or unique and relevant content and then tagging them with effective keywords.
