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Blog

Home Blog Archive by category "Online Marketing"

Category: Online Marketing

Online marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet.

It includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.

It can deliver benefits such as:

Growth in potential
Reduced expenses
Elegant communications
Better control
Improved customer service
Competitive advantage

The term “online marketing” also associates with Internet marketing, Web marketing, Digital marketing and Search Engine marketing (SEM).

The broad spectrum varies according to business requirements. Effective online marketing programs leverage consumer data and customer relationship management (CRM) systems.

It connects organizations with qualified potential customers and takes business development to a much higher level than traditional marketing/advertising.

Online marketing synergistically combines the Internet’s creative and technical tools, including design, development, sales and advertising, while focusing on the following primary business models:

E-commerce
Lead-based websites
Affiliate marketing

The main limitation is where goods are being sold, the lack of tangibility means that consumers are unable to try out, or try on items they might wish to purchase. Generous return policies are the main way to circumvent such buyer apprehension.

Articles about "Online Marketing"

woman on her laptop

How Can Digital Marketing Help Small Businesses?

By Camille Rellosa | Blog, Digital Marketing, Email Marketing, Online Marketing, Outsourcing, Search Marketing, SEO, Social Media Management, Social Media Marketing | 10 August, 2020 |

Digital marketing for small business The most important thing for a small business venturing into online advertising is to get your brand on search engine platforms like Google and establish social media presence in platforms where your customers are, like in Facebook and Instagram. To rank on search engine platforms, you’ll need an effective websiteExplore Now

Creating an Effective Email Marketing Campaign

By Camille Rellosa | Blog, Digital Marketing, Email Marketing, Online Marketing | 18 October, 2019 |

How often do people open and read marketing emails? For a small business running an email marketing campaign, every email opened is valuable, that’s why it is important to have a subject line that captures attention and an email content that is relevant to the audience. On average, the Nonprofit industry garners the highest open rateExplore Now

2019 digital marketing trends

Digital Marketing in 2019

By Camille Rellosa | Blog, Digital Marketing, Online Marketing, Video | 4 February, 2019 |

What happened in 2018? In last year’s prediction of what Digital Marketing will be like in 2018, Video Content Marketing was expected to bring the field to a whole new level and type of marketing. So as predicted, the then trend is now the leading marketing strategy that continues to develop with new and betterExplore Now

data breach on data privacy

Data Breach on Data Privacy

By Camille Rellosa | Blog, Business Advice, Digital Marketing, Online Marketing | 10 October, 2018 |

In light with Google’s announcement of shutting down Google+… In light with Google’s announcement of shutting down Google+ for consumers because of an undisclosed data breach caused by a bug that leaked private information to Google+ applications via the API, heated debates and talks about data privacy and internet regulations are in the works again.Explore Now

branding and graphics design image

Branding & Graphic Design: The Creative Process

By Camille Rellosa | Blog, Brand development, Digital Marketing, Online Marketing, web design | 3 August, 2018 |

“Everything begins with an idea.” This quote by Earl Nightingale, an American speaker and an author known for being the Dean of Personal Development, relays the truth about how anything comes to materialise. From conception to maturity, everything develops until it evolves into its final product. In the realm of Business Marketing—especially in Branding and GraphicsExplore Now

human and codes as robot with captcha

CAPTCHA, Cookies, and Data Security

By Camille Rellosa | Advanced SEO techniques, Blog, Digital Marketing, Online Marketing, web design | 17 July, 2018 |

The action of the European Commission to strengthen data protection and enhance the rights of citizens by reforming privacy policies resulted in the creation of the General Data Protection Regulation (GDPR), taking effect 25th May 2018. This evolution in internet privacy and rights is a much-needed one after severe breaches in online privacy have been occurringExplore Now

general data protection regulation (GDPR) and how it can help you

General Data Protection Regulation (GDPR) and How This Can Concern You

By Camille Rellosa | Blog, Business Advice, Digital Marketing, Online Marketing | 25 May, 2018 |

Are you GDPR-ready? Update your Terms & Conditions and Privacy Policies today! The European Commission recently enforced the new General Data Protection Regulation (GDPR) over the European Union and the European Economic Area to supersede the Data Protection Directive and strengthen data protection and enhance the rights of citizens by reforming privacy policies and implementingExplore Now

google logo with mute button

How Google’s ‘Mute’ Ads Can Help Your Business

By Camille Rellosa | Blog, Digital Marketing, Online Marketing | 12 February, 2018 |

Early this year, the BBC broke the news that Google announced that they’d be improving on Customer Experience by allowing users to ‘Mute’ Google Reminder Ads and customise what they see all over the web in both desktop and mobile experience. Through new features in Google Ads Settings, reminder ads, or those ads related to yourExplore Now

Make your hashtags worthwhile

Proper Use of #Hashtags

By Camille Rellosa | Blog, Business Advice, Digital Marketing, Online Marketing | 30 August, 2017 |

A hashtag is “a word or phrase preceded by the symbol # that classifies or categorizes the accompanying text”. – Merriam-Webster Dictionary  Hashtags have become an integral part of social media especially when one wants to be found. The use of the pound sign or the number sign became a symbol for social media posts, especially forExplore Now

The Power of Visuals in Digital Marketing

By Emy Bautista | Business Advice, Digital Marketing, Online Marketing | 18 May, 2017 |

Visual data is a necessity for digital marketing. Visual plays an important role for our brain to process information. Our eyes are very powerful organs that capture images which our brain makes sense of. Approximately 65% of us are visual learners – those who collect, absorb and recall information more by seeing. We make listsExplore Now

social media tips

Social Media Guide: Best Time to Post

By Emy Bautista | Digital Marketing, Online Marketing, Outsourcing | 13 December, 2016 |

Digital Marketing has become an important part of a company’s overall marketing strategy. The internet offers a huge opportunity for turning potential market into sales. Digital marketing is a broad concept, involving everything from website, blog, social media, forums, SEO and many more. Perhaps one of the easiest and most popular option used by manyExplore Now

Social Media Marketing

7-Step Guide to Social Media Marketing Success

By design@bureauserv.com | Digital Marketing, Online Marketing | 24 October, 2016 |

If you are using the internet, I’m sure you’ve already heard about Social Media or is already an active user of sites like Facebook, Instagram, Twitter, and LinkedIn. Well, you’re just one of the few billions! Smart Insights reported 2.789 billion people around the world are active social media users. Statista, on the other hand, predictedExplore Now

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