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Home Blog Archive by category "Brand development"

Category: Brand development

Brand Development is a necessary process that companies take in order to have a good business profile.

Hislop defines branding as: “the process of creating a relationship or a connection between a company’s product and emotional perception of the customer for the purpose of generating segregation among the competition and building loyalty among customers.” In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfilment of customer expectations and consistent customer satisfaction.

Brand management is a function of marketing that uses special techniques to increase the perceived value of a product. It enables the price of products to grow and build loyal customers through positive association or through brand awareness. This aims to create an emotional connection between products, companies and their customers and constituents.

Brand managers create strategies to convert a suspect to prospect, prospect to the buyer, buyer to the customer, and customer to brand advocates.

Articles about "Brand development"

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Psychic Truth Website Design and Development by Bureauserv

By Camille Rellosa | Blog, Brand development, Digital Marketing, web design | 28 January, 2020 |

One of the biggest projects that we worked on last year was the website design and development of Psychic Truth. Psychic Truth is a telephone business offering 24/7 psychic reading from trusted and genuine psychics all over the world – with clientele from the UK, USA, Australia, Ireland, and Singapore. Bureauserv worked with Psychic TruthExplore Now

Outsourcing Supports Local Businesses

By Camille Rellosa | Accounting, Blog, Brand development, Customer Service, Digital Marketing, Outsource Accounting, Outsource Bookkeeping, Outsourcing, Virtual Assistance | 26 September, 2019 |

Outsourcing has proven to be a great help to small local businesses who need more affordable ways of doing things. We know from experience that running a business requires various resources and workforce, depending on where the company is in its stage of development and where it seeks to be in the next few years.Explore Now

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Branding & Graphic Design: The Creative Process

By Camille Rellosa | Blog, Brand development, Digital Marketing, Online Marketing, web design | 3 August, 2018 |

“Everything begins with an idea.” This quote by Earl Nightingale, an American speaker and an author known for being the Dean of Personal Development, relays the truth about how anything comes to materialise. From conception to maturity, everything develops until it evolves into its final product. In the realm of Business Marketing—especially in Branding and GraphicsExplore Now

semantic SEO

How to do semantic SEO?

By Emy Bautista | Advanced SEO techniques, Brand development, Digital Marketing, Outsourcing | 17 April, 2017 |

Semantic SEO provides better results based on necessary content. How to do SEO in 2017? There is no single, simple answer. Like most technologies, SEO is a complex and ever-changing concept. However, one idea that stands out from our research is the greater emphasis on semantic SEO. Semantic SEO is not a new concept, itExplore Now

responsive website

Importance of a Responsive Design For Your Website

By Emy Bautista | Advanced SEO techniques, Brand development, Digital Marketing, Online Marketing, Outsourcing | 14 June, 2016 |

A responsive website reflects an efficient business. Every digital marketing campaign starts with a website. A website is essential in helping businesses and organisations present the company and improve their web presence. The huge increase in the number of people using mobile devices to surf the web has made responsive website design the standard. FirstExplore Now

business process outsourcing

Benefits of Business Process Outsourcing

By design@bureauserv.com | Brand development, Business Advice, Digital Marketing, Online Marketing, Outsourcing | 7 June, 2016 |

Business process outsourcing has become a widely accepted global strategy implemented by today’s businesses. Technological advancement and online solutions such as cloud computing and business process as a service (BPaaS) contributed to this shift. Industry experts believe that the growing interest in outsourcing can be attributed to the following benefits: Control and reduce cost SavingExplore Now

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    Aside from the website design and development of Psychic Truth, Bureauserv also handles

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