Adwords is a form of PPC or Pay-Per-Click paid advertisement that uses SEO keywords not to rank but to directly promote brands, products and services through bids. Advertisements through Google Adwords are promoted all over the Google Network such as Youtube, Gmail and other partner websites. In search engine results pages, Adwords appear on despite organic seo ranking.
Content is perhaps one of the most important aspects of any marketing campaign since the response to what you are promoting would highly depend on the message you are sharing to your market in terms of who your brand is and what your products and services are. In terms of creating content for websites and social media, being mindful of SEO keywords is necessary since the content of your pages all across the web is accounted for when ranking websites for search purposes.
Email Marketing Campaign is a form of digital marketing that makes use of electronic mail to reach out to people and promote a brand’s products and services. Email marketing is also often used in lead generation as well as in gathering customer feedback for brand development which can also be done through Customer Support services.
Graphic Design is an important component for effective marketing especially when it comes to appealing to your audience. Ideas are transformed into images to convey to the market the brand of the company as well as their products and services. In websites, the graphic design weighs a lot especially since the first look to a website creates the first impression of the business. In social media, graphics design is also necessary to standout amongst countless posts every day.
Instagram along with Facebook is one of the most popular social media platforms today. By having an active and optimised account on Instagram, you can reach your target market, advertise your content and bring traffic to your business. Often, businesses opt to have an Instagram account rather than a website since the social media platform enables them to get found easily and connect to their market.
Keyword research and analysis is an important part of digital marketing especially when it comes to SEO or Search Engine Optimisation. Researching what people are searching in your local area or in your target market is necessary because this can help decide the list of SEO keywords you’ll use in your website and social media content. Keyword research and analysis is also necessary especially when you plan to engage in the competitive market of Google Adwords.
Medium is an online platform for good content and it ranks high when it comes to credible online blog platforms. Having blogs on Medium can greatly help in SEO ranking especially since not only can it drive traffic to your website, but the off-page content can also help when search engines such as Google and Bing collate and rank data from everything on the internet.
Optimisation is the key to effective digital marketing! Whether it’s a website optimisation for on-page SEO or off-page SEO for all online platforms, optimisation is vital in digital marketing. Optimisation involves fixing website errors, minimising text and photo content and making sure that buttons are linked to correct internal pages and credible external pages among others.
A Query is a term used to refer to keyword searches done on search engines like Google, Yahoo or Bing. Queries come in the form of basic keywords such as ‘perth painters’ or questions like ‘what does optimsiation mean?’. These queries make use of what we called SEO keywords that people type when they do an online search and that is why it is necessary for your content to make use of these keywords in order to be found among them.
SEO or Search Engine Optimisation is one of the most important aspects of digital marketing. It builds and strengthens website presence and increase website traffic as a result of good optimisation. SEO includes the technical aspect of website development, along with the output or the content of the page together with everything that can be found through Search Marketing.
URL or Uniform Resource Locator is a unique address that’s used to locate web pages. It is also indicative of the location or your website – as is the case in .com.au or .com.uk – as well as its secure or non-secure status. When URLs have an https on them, this indicates that the website is secure, clean and contains no threats. URLs can also show the type of the website like when website have a .edu or a .gov on them, indicating an educational and a government institution respectively.
An effective and SEO-friendly Website is necessary for digital marketing especially when businesses want to rank in search engine pages such as Google, Yahoo, etc. To have an effective website, the website design and development must not only be based on the brand but it must also be functional and according to SEO standards.
Youtube is another online platform primarily centred on video content marketing. By uploading video content, businesses can inform the people of their brand and help facilitate the sales of their products and services. And since Youtube is also part of the Google Network, advertisement campaigns done through Google Adwords or Google Adsense also appear in Youtube pages as well as in videos that people are watching.
Good and effective Branding is vital to successful digital marketing. A brand is a reflection of the values and the characteristics behind what is being promoted. The brand is mainly demonstrated through the look and feel of the logo. At Bureauserv, branding and graphic design work hand-in-hand to create a strong and memorable brand that resonates with the people.
Software or applications that help ease digital marketing tasks are called Digital Assistants. These software or applications are usually installed in smart devices and can be activated through voice commands which help facilitate tasks such as scheduling your social media posts, queuing your emails for massive email marketing campaigns and the likes. Alternatively, digital assistants can also come through forms of virtual assistants where real people help manage your digital marketing campaigns.
Facebook along with Instagram is the leading social media platform when it comes to social media advertising especially if you want to target your audience through paid advertising. Posting on Facebook is already a form of marketing but various paid Facebook campaigns are available if you want to reach a specific audience and promote your brand, products and services to the market.
Hashtags are an important part of social media marketing especially if you want to get found and be part of certain topics that have large audience reach. The use of the pound sign or the number sign became a symbol for social media posts, especially for Twitter and Instagram. Though hashtags are popularly used, there are certain guidelines that need to be followed in order to properly get your posts found and not just have your posts be recognised as spam.
LinkedIn is a social media platform that has a more professional setting. LinkedIn connects you to your audience through social posts and advertisements. Users can also connect with other people by accepting suggested contacts or accounts which you have a similarity with in terms of demographics including interests and more. People often use LinkedIn if they want to engage with other professionals in their field or with businesses they want to be involved in.
NAP or Name, Address and Phone Number must be updated and consistent across all online platforms so that your market can get in touch with you. Aside from that, having consistent NAP details also reflects business legitimacy and professionalism, especially since these details, are the primary information that your audience will need if they do transactions with your business.
Pay-per-Click is an advertising model where advertisers are charged only when users click on their advertisements. As is the case in Google Adwords, pay-per-click is an efficient advertising model since your investment is not wasted but instead is properly allocated to what can help bring traffic to your website or to whatever goal you set your advertising campaign to be.
Readability is an important part of SEO since this indicates how well the audience can relate to and understand your content. Readability involves not only using correct grammar but it also takes into account the tone of the content as well as the level of understanding that the content demands. In terms of SEO, readability prefers content that demands ordinary understanding so that the message is clear and can be conveyed to readers immediately.
Twitter is another social media platform used in digital marketing. Businesses can connect with their audience or with other businesses by following accounts and engaging with them. But unlike the other social media platforms, a regular tweet is only limited to 280 characters, that’s why the platform is often used to answer quick questions and give short announcements.
Visitors are an important aspect of accounting for effective digital marketing since visitor count indicates the traffic received by your web page or your social media account. Google Analytics presents good data for visitor count and other engagement details while social media platforms have their own analytics that counts all engagements received by your page. These data are indicative of how well your marketing campaign is and what improvements are needed for the future.
XML or eXtensible Markup Language is a computer language used to facilitate better user experience and understanding. Just like HTML, XML have tags which can help make computers understand data better, contributing to the overall functionality and user experience that is vital for SEO and audience engagement.
A Zipped File is basically data that has been compressed for optimisation purposes or for categorisation. In digital marketing, zipped files are exchanged every day, especially when creating advertising campaigns that have multiple individual files on them that need to be checked. Compressing these file into one zipped file is more efficient and makes making campaigns more easy to set up and facilitate.
Outsource now to Bureauserv!
Outsource your Digital Marketing needs to Bureauserv! We have skilled employees that can take care of your digital marketing needs specifically when it comes to Website Design & Development, Branding & Graphics Design, Search Engine Optimisation (SEO), Social Media Marketing and Email Marketing Campaign. Apart from Digital Marketing, we also offer services for Accounting, Bookkeeping & Payroll, Customer Service and Sales and Virtual Assistant. For more details, call us at or email us on firstname.lastname@example.org to discuss your options.