Call us: +61 8 6500 9777   |   +63 2 957 7488
contact@bureauserv.com
  • Local Sites
    • Australia
    • Singapore
    • United Kingdom
Bureauserv Medium Social Media Icon
Bureauserv Global IncBureauserv Global IncBureauserv Global IncBureauserv Global Inc
  • Home
  • Services
    • Customer Service and Sales
    • Digital Marketing Services
      • Web Design and Development
      • SEO and Search Marketing
    • Accounting, Bookkeeping and Payroll
    • Virtual Assistant
  • About Us
  • Careers
  • Blog
  • Contact Us

Marketing Automation: The Modern Way to Advertise

    Home Blog Digital Marketing Marketing Automation: The Modern Way to Advertise
    marketing-automation-bureauserv

    Marketing Automation: The Modern Way to Advertise

    Digital Marketing, Online Marketing, Outsourcing

    Marketing Automation allows for a more efficient business practice.

    Automation has made life so much easier and fun, even in marketing. It consolidates all marketing and sales repetitive tasks with automated solutions, which reduces costs and human errors. These days, software and technologies are used to enhance promotional strategies across the globe. These things are individually referred to as marketing automation. Online marketers use this in their online and offline marketing campaigns’ planning, coordination, management, and monitoring.

    Software categories used for Marketing Automation

    In the past, this practice usually refers to auto-respond email solutions but is now more used for inbound marketing. Automated marketing is highly applicable to different online channels including websites, social media, emails, and any online platform. In most cases, marketing automation is either web-based or host-solution and requires no installation at all.

    Marketing intelligence

    This kind of automation software uses a tracking code across all online platforms to interpret social behaviour. It records buying and browsing signals on diverse thread groups to accurately analyse the responses of the buyer and other prospective clients. Hence, it provides a more concrete audience target solution to marketers. Thus dubbed as Marketing Automation 2.0 for their interactive nature.

    Marketing automation

    Software under this category is more focused on B2B (business-to-business), B2C (business-to-consumer), and B2G (business-to-government) promotional email campaigns. Marketing automation encompasses various marketing actions from automating repetitive tasks such as sending emails, lead tagging and scoring and segmentation, to monitoring phone campaigns and online engagement. It streamlines the process, sends relevant content and messages and provides in-depth insights that help marketers determine what works and what doesn’t.

    Advanced workflow automation

    As the name implies, advanced workflow automation is a more exact kind of automation software. Those that fall under this category offer structured processes on internal marketing. And by internal marketing, it means budgeting, planning, workflow, approvals, internal collaboration, digital asset creation, marketing calendar, and management. Naturally, the software encompasses everything that ensures operational efficiency in any internal marketing campaign. Due to its structure, the automation process requires CRM or an administrator. The CRM or administrator sets up the series of complex rules and uses in triggering sales action.

    Functionality of Marketing Automation

    The use of marketing automation benefits professionals in marketing and companies as it takes the bulk of the task in campaigns and advertisement projects. Evidently, all it takes is setting up the campaign and criteria for the intended outcome. Then, the software will take care of the tasks’ execution. Still, you continually feed leads through the funnel while the software monitors and interprets results. Bottom line, this not only increases efficiency but also reduce human error and effort.

    To sum things up, the marketing automation functions as:

    • Marketing campaigns and prospect customers analysis, development, and improvement
    • Marketing projects and campaigns management
    • Customer data and storage organisation
    • Moving contacts based on leads and turn into customers

    Bureauserv Global Inc.

    If you need more information on other Automated Marketing services, check out our posts. You may also call us at +61 8 6500 9777 or visit our contact us page for more information.

    Customer service and sales, digital marketing, Marketing Automation, online sales, outsource accounting

    Related Post

    • mobile wallets

      Are Mobile Wallets The Future of Your Business?

      By Emy Bautista | Comments are Closed

      Mobile wallets make transactions more efficient. We have all become so attached to our phones that any idea or technology related to it is automatically viewed as a success. And that is why mobile walletsRead more

    • Outsource to the Philippines

      10 Reasons to Outsource to the Philippines

      By Emy Bautista | Comments are Closed

      Today, BPOs are continuously growing in number around the world. So, businessmen’s success on this trade basically depends on the location of their businesses. One of the most popular outsourcing destinations for years is Philippines.Read more

    • Apple Pay

      Apple Pay and its Many Benefits for Businesses and Consumers

      By Emy Bautista | Comments are Closed

      Apple Pay‘s cashless transactions allows a more secure option for small and medium-sized businesses. Apple’s newest innovation allows cashless transactions over the web. With just a tap of your phone and a click of your finger,Read more

    • cloud accounting software

      Xero versus MYOB

      By Emy Bautista | Comments are Closed

      Cloud Accounting software uses Xero and MYOB as tools in its practice. Most companies today have realised the benefits of cloud computing. The list will include convenience, improved collaboration, enhanced security, and lower IT costs.Read more

    • tasks to outsource

      10 Office Tasks Small Businesses Should Outsource

      By Emy Bautista | Comments are Closed

      Outsourcing is sometimes better for SMEs in order to maximize profit and work efficiency. In the book entitled E-Myth, Michael Gerber highlighted one of the challenges that small business owners encounter: balancing growth while trying toRead more

    Our Services

    Inbound customer service; outbound telemarketing and sales support
    Web design and development; SEO and Social Media Marketing
    Accounting and bookkeeping; payroll and data processing

    Recent Posts

    • Digital Marketing in 2019

      What happened in 2018? In last year’s prediction of what Digital Marketing

    • sustainability and work life balance

      Sustainability & Work-Life Balance in Outsourcing

      SMEs often rely on outsourcing some of their duties due to a

    • accounting red flags

      5 Accounting Red Flags You Should Be Cautious Of!

      Having reliable, timely, and systematic accounting, bookkeeping, and financial management operations contribute

    • data breach on data privacy

      Data Breach on Data Privacy

      In light with Google’s announcement of shutting down Google+… In light with

    About Us

    Bureauserv specialises in providing innovative and cost-effective business outsourcing solutions with advanced computer telephony applications. We are committed to assisting businesses achieve their desired growth by developing services tailored to their specific needs.   Read more..

    Show Me Local  Bureauserv profile image

    Our Services

    Inbound customer service; outbound telemarketing and sales support
    Web design and development; SEO and Social Media Marketing; Digital Marketing
    Accounting and bookkeeping; payroll and data processing
    Virtual assistant and admin support

    Links

    Home | Services | About Us | Careers | Blog | Terms of Use | Privacy Policy

    Newsletter

    Recent Posts

    • Comments Off on Digital Marketing in 2019

      Digital Marketing in 2019

    • sustainability and work life balance
      Comments Off on Sustainability & Work-Life Balance in Outsourcing

      Sustainability & Work-Life Balance in Outsourcing

    Copyright 2019 Bureauserv Global Inc. | All Rights Reserved
    • Home
    • Services
      • Customer Service and Sales
      • Digital Marketing Services
        • Web Design and Development
        • SEO and Search Marketing
      • Accounting, Bookkeeping and Payroll
      • Virtual Assistant
    • About Us
    • Careers
    • Blog
    • Contact Us
    Bureauserv Global Inc
    Provide administrative support
    • This field is for validation purposes and should be left unchanged.
    Streamline accounting and bookkeeping
    • This field is for validation purposes and should be left unchanged.
    Implement a digital marketing strategy
    • This field is for validation purposes and should be left unchanged.
    Enhance customer service and sales
    • This field is for validation purposes and should be left unchanged.