Digital marketing for small business
The most important thing for a small business venturing into online advertising is to get your brand on search engine platforms like Google and establish social media presence in platforms where your customers are, like in Facebook and Instagram. To rank on search engine platforms, you’ll need an effective website that’s not only visually appealing but more so must be informative, representative of your brand, is user friendly, and does its purpose whether it’s to sell your products online or showcase your services. The secret to having an effective website is making sure that the key components that make up a website work with each other and are constantly updated to keep up with the changes and developments in the digital world.
The colour scheme, general layout, font styles, colours and sizes should be carefully selected to match the brand of the business. Clear navigation where users can easily browse the website and go back and forth between all the pages should also be considered when designing the website. It’s also good to have different sets of eyes and opinions before arriving at a final decision on web design.
SEO or Search Engine Optimisation is an on-going activity that includes updating everything on your site to match the development and changes search engines do with their algorithms. This means that your website must have relevant and credible content at all times. Excellent call-to-action statements must also be strategically placed on the website so the opportunity for enquiries and sales is maximised.
A responsive website must have a quick load time to capture the audience and not bounce out. A responsive site should also adapt to any screen size, from smartphones, “phablets”, tablets, desktops, game consoles, and TVs, allowing users to navigate and read the content without having to zoom in and out and enjoy all the site features. The site should also have dynamic call-to-action buttons that can make calls and send emails.
Off-page SEO is responsible for optimising external or outbound links that your site refers to. One of the most important parts of off-page SEO is to create a Google My Business profile that would automatically add your business in Google’s sights. If you have a physical location for your business, pinning it on Google maps is also preferred. Off-page SEO also includes submitting websites to credible listings and directories to form a network of links and content that point to your website, making it more visible to Google and other search engine standards.
An effective email marketing campaign is one that not only reaches your audience but elicits an active response from them. Email marketing is necessary as it is another means to keep your customers updated with announcements, promotions and new products and services especially when the email contains links to your website and social media accounts. Email marketing is also another way to build your contacts and know your audience in a more personal manner so that you customised services for your clients.
Social Media Management
Having a good and responsive website is not enough. You should also create profiles on social media platforms so that you can reach your customers and engage with them to know their needs and let them know what products and services your business offers. Be aware of the appropriate time to posts on these platforms, use the correct hashtags as well as create content that is relevant to your audience. Good social media management should also take into consideration good visual content representation as well as effective video marketing techniques.
If you are a small business with limited staff, it is sometimes also more effective if you outsource your online marketing needs to offshore businesses that provide digital marketing services. Doing this will save you the time and the resources you need to train a new staff after procuring the various online tools needed to create and maintain an effective digital marketing campaign.
At Bureauserv, we know how the web operates especially in terms of opening opportunities from effective digital marketing. After several years of studying the web and experiencing it for ourselves, we know the existing patterns which the web operates on as well as the behavioural trends of the users. We also keep ourselves updated especially when it comes to adapting to the necessary changes to keep up with the developments in the web and still perform effectively as a provider of digital marketing services.
With years of experience, we know that to fully utilise digital marketing for small businesses, we need to custom-fit our services and provide a cohesive and integrated approach rooted in an effective digital strategy of building a dynamic website with strong branding, email marketing, search engine optimisation (SEO) and social media management (SMM).
As an offshore outsourcing business offering digital marketing services for small and medium-sized businesses, we need to develop a long-term digital marketing plan for every one of our client regardless of their industry. We tailor-fit our services after a thorough assessment of your business in terms of your current online presence and what you want to achieve to make sure that the specific services that we’ll offer will directly benefit your business and show promising results.
Our branding and graphic design team will work with you to create a strong and memorable brand that resonates with your customers. We can design and build relevant, mobile-ready and search engine-friendly websites that showcase your company’s unique identity to help you effectively improve your visibility in search engines like Google, Bing and Yahoo, creating brand awareness, attracting more traffic and converting casual visitors into paying customers.
We can help you create and send out customised emails to acquire new leads, update existing customers about new developments and promotions in your company, and gather insights about your customers’ behaviours and interests to customise your products and services to cater to what they need. We can also help you identify the best social media platforms for your brand, engage in social media management and keep up with changing rules and features to be able to connect with your customers anytime and anywhere.
Stay updated with the latest digital marketing content to know how to utilise this opportunity and kickstart or further grow your small business!